our leadership

Volunteers with New Each Morning: Katie Ford, Kristin Fadness, Toni La Foe, Kari Nelson, Karen DeFord, Nancy Price, Liz Hamilton, Kimm Jay Johnson, Dawn Rust, Tina Lewis, Lauren Perkins, Ashley Mooney, Michael Sipe, and Cathie Coe Sipe.

Spiritual Advocates: Katie Ford, Cathie Coe Sipe, Kelley Salber, Gail Bush, Ashley Mooney, Karen DeFord, Nancy Price and Toni La Foe.

Admin Assistant: Ashley Mooney.

Board of directors

Founder and Executive Director

Cathie Coe Sipe is the Founder/CEO of New Each Morning. She has great compassion for women who have to “start over,” as she has been in the position of “starting over” multiple times in her career and lifetime. As a result of working directly with women for nearly 40 years as a hair designer Cathie has first-hand experience in communicating and building relationships grounded through connection and trust.
She is and has been actively involved locally with Shepherds House Women and Children Center, 4-H Youth Program, BNI, 10x Catalyst Groups, The Giving Plate Prayer Team, and as well as various events that she is a part of bringing to our community. Cathie has over 40 years of relationship and connections in Central Oregon and is a strong and active member of our community.

Layla has had the privilege of working in the marketplace for over 3-decades as a leader and business owner, passionately empowering individuals, and businesses to align to their identity and excel. She has called Bend her home since 2005 and enjoys regular adventures with her husband and their daughter.
New Each Morning holds out hope to those who need it most. Her family has experienced multiple generations battling with addiction and she knows how critical healthy supports systems are. In Central Oregon, many individuals and families suffer in isolation, that is why she is committed to this organization as they seek to provide critical transformational tools to those who need it most.

Board Secretary + Treasury

Toni La Foe is a very grateful member of our community here in Central Oregon. Having walked the sincere path of recovery that has taken her completely out of a hopeless and dark place of homelessness and bondage and into a life full of love, light, and healing possibilities, Toni brings much experience to the New Each Morning organization. Her heart beats for the truth that anybody can be set free from anything and that is her passion in becoming a Board Member for New Each Morning.
Her passion moves her to reach out all along her path, including regular visitations inside the jails to minister life, love, and hope to the inmates.
She is also a proud member of The Habitat for Humanity Program here in Central Oregon.
Toni is a thankful mother of 2 beautiful grown daughters and 3 amazing grown grandchildren.
She is happily employed full-time here in Bend, Oregon and very much looks forward to seeing women choose freedom one step at a time, one day at a time.

Board Chair

Jennifer has been a resident of Bend, since 1996, where she and her husband Peter raised 5 children, and now enjoy the addition of 4 grandchildren. Together they opened opened the first Faveur Boutique in 2011, in Downtown Bend, Oregon. The second location in Sisters, Oregon opened just four years later. Her dream come true has been creating a delightful and affordable boutique shopping experience, where women of all ages and shapes could find something unique and special.
Jennifer’s heart for women, is reflected in Faveur Boutiques mission statement: “Women empowered and set free to pursue their God given gifts and talents- not held back by lies, fear or insecurity. Confidently rising up to take their place, knowing that their unique beauty, dignity, and strength is needed in their families, community, and the world. “

Board Member

Diego Vargas is a central Oregon native, Marine Corps veteran, non-profit executive director, business owner, husband, and father based in Redmond, Oregon. A graduate of Crook County High School, Diego enlisted in the United States Marine Corps in 2016, where he served as an light armor reconnaissance marine. During his four years of service, he advanced to the rank of Sergeant, held leadership responsibilities, completed advanced training, and deployed twice to Japan, including a joint military exercise in Thailand. His military service shaped his leadership style, discipline, sense of responsibility, and commitment to serving others.

Following his transition from the Marine Corps, Diego continued building experience in nonprofit operations, workforce development, safety management, business development, and security operations while living in Southern California. He worked with CityWay Economic Development Corporation, a Christian nonprofit, where he supported the GED / Workplace Safety Training, staff development, small business consulting, and safety evaluations.

After returning to Central Oregon, Diego continued in business development and security operations before becoming the executive manager for Compass Security Solutions after that company dissolved. He then assisted with the creation and served as the short-term operator for Liberation Security Group. He has also served as the executive director of WaterCup Counseling since January 2025, a Christian faith-based counseling center in Redmond. In this role, he helps support the organization's operations and works alongside counselors, therapists, supervisors, and interns who serve individuals and families seeking mental health care and compassionate support.

Diego is also the owner of Americana Management LLC, a consulting firm focused on helping small to mid-sized businesses strengthen their risk profile, security compliance, and reputation. He is currently completing his business degree through Oregon State University Cascades. Diego and his wife live in Redmond, with their two young children, who remain deeply connected to their family, faith, and local community. His service with The New Each Morning is rooted in his desire to support people, to support women affected by hardship, with compassionate structure, integrity, and sincere commitment to loving his neighbor well.